Audi & Helrom in conversation: Red Sofa interview at the ALSC
At the Automotive Logistics & Supply Chain Conference (ALSC) in Bonn, Dr. Reinhard Baller, Head of Transport Planning Inbound at Audi, and Roman Noack, CEO and co-founder of Helrom, discussed the joint block train project and the future of sustainable supply chains. In the English-language video interview on the "Red Sofa", they discuss Audi's CO₂ strategy, the role of Helrom's technology, challenges in implementation and the importance of close partnerships between industry and transport service providers.
For Dr. Reinhard Baller, the close partnership between Audi and Helrom was one of the key success factors of the project. Only through creative collaboration and the joint search for solutions was it possible to overcome the numerous challenges - always with the aim of finding the best option for both sides.
Roman Noack also emphasizes the importance of cooperation: Helrom sees it as its task to support customers in decarbonizing their supply chains - sustainable and resilient logistics is a common goal of the entire industry.